A targeted eye serum that addresses visible signs of ageing around the delicate eye area. Beauty of Joseon combines traditional Korean ginseng with advanced retinal technology to help firm, brighten, and smooth the skin. The lightweight formula absorbs quickly without leaving a heavy or greasy residue, making it ideal for layering under makeup or heavier creams.

Why You'll Love It

• Helps reduce the appearance of fine lines and crow's feet
• Visibly brightens dark circles for a more rested look
• Lightweight texture absorbs quickly without stickiness
• Supports skin elasticity around the eye contour
• Formulated with ceramides to help maintain the skin barrier
• Suitable for use morning and evening

Powered By

• Panax Ginseng Root Extract – A prized Korean botanical that helps improve skin radiance and supports elasticity
• Retinal – A potent form of vitamin A that helps visibly smooth fine lines and improve skin texture
• Niacinamide – Helps brighten the appearance of dark circles and supports an even skin tone
• Ceramide NP – Helps reinforce the skin barrier and retain moisture in the delicate eye area
• Sodium Hyaluronate – Delivers lightweight hydration that plumps and smooths
• Adenosine – Helps reduce the visible signs of ageing and supports skin suppleness

Perfect For: Those concerned with fine lines, crow's feet, dark circles, and loss of firmness around the eyes. Suitable for all skin types looking for targeted anti-ageing care.

Size: 30ml
Texture: Lightweight, fast-absorbing serum
Scent: Subtle herbal ginseng fragrance

📋 Ingredient Notice: Full INCI list available above. Always check ingredients if you have known sensitivities.

🧪 Patch Test Recommended: Contains retinal. If new to retinoids, introduce gradually and monitor skin response.

☀️ Sun Sensitivity Notice: This product contains retinal, which may increase skin sensitivity to sunlight. Use SPF daily and limit sun exposure.

Water, panax ginseng root extract, glycerin, dipropylene glycol, caprylic/caprictriglyceride, 1,2-hexanediol, pentaerythrityl tetraethylhexanoate, niacinamide, butyleneglycol dicaprylate/dicaprate, cetearyl alcohol, sorbitan olivate, cetearyl olivate,butylene glycol, hydrogenated lecithin, tromethamine, carbomer, glyceryl stearate,macadamia ternifolia seed oil, adenosine, theobroma cacao (cocoa) extract, dextrin,cholesterol, polyglyceryl-10 oleate, retinal, brassica campestris (rapeseed) sterols,phytosteryl/behenyl/octyldodecyl lauroyl glutamate, silica, sodium hyaluronate,tocopherol, aluminum/magnesium hydroxide stearate, potassium cetyl phosphate,pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, ceramide np, palmitoyltripeptide-5, disodium edta, ethylhexylglycerin

After cleansing and toning, dispense 1-2 pumps onto your ring finger. Gently pat and press the serum around the orbital bone, avoiding direct contact with eyes. Use morning and evening. Follow with moisturiser. If using in the morning, always apply SPF as the final step. For retinal beginners, start with evening use every other day and gradually increase frequency.